StoneMakers Internationalwww.BusinessLeaderMedia.com

November 23, 2009 - Manchester, NH

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David Montoya knows landscaping – he’s been around the industry all his life. While growing up he and his father would travel to the mountains to gather rocks then drive those rocks miles back to the city to build retainer walls. From this laborious work, he developed an appreciation for concrete construction and design. Fifteen years ago Montoya knew he could develop a more practical, sensible and less time consuming way to create beautiful hardscape… and that’s just what he has done.

StoneMakers International trademark features a process of building retainer walls, water features, walkways, patios and customized cooking areas – and the company offers a five-day hands-on training program to become a Licensed StoneMaker dealer, meaning that virtually any (qualified) business owner – even those with little to no landscape experience – can be a success. “In this depressed economy, one key to surviving a challenging period is to have the capacity, capability and professional flexibly to diversify your services,” says Montoya. StoneMakers is here to assist in expanding your professional horizons.

The process is catching on. StoneMakers started training dealers about two years ago; it now has between 50 and 60 contractors across the country and it continues to grow monthly according to Montoya. A large part of the attraction, Montoya believes, lies in the extensive support dealers receive from corporate. Continuing training and support ranging from training videos, marketing CDs, even selling and closing lessons taught by Montoya himself, are part of the dealer package. In his words: “We teach people to fish, we don’t want to fish for them. Our success is due to the fact that we offer such a highly unique niche product.”

Montoya says his goal is to train and teach dealers throughout the US, Canada and Internationally in this process and to continue to invent new and even more creative processes and opportunities. “Basically for as little as a small startup costs, you can get going in your own StoneMaker’s dealership and even be profitable after your first couple of jobs,” he says. “This is much different than most other opportunities out there that tell you up front that you might not make any money your first, second or even fifth year.”

By using techniques created by Montoya throughout his years of experience, StoneMakers and their dealers can create a time-worn and naturally distressed look, thereby enhancing the natural appeal of the project. Concrete is poured, carved and textured to look just like real rock and in as little as a few hours, ordinary concrete is transformed into a striking focal point that is ready for a lifetime of use with minimal maintenance. As an added benefit, many of the jobs can be completed in less than a day’s time. “Once clients see how attractive and easy to care for this product is, they quickly realize that this is a very cost-efficient alternative to real rock or stamped concrete projects,” says Montoya. “Your niche market is built right in, ensuring a strong overflow of clients from referrals of your satisfied customers.”

But, the process is not only long-lasting, durable and cost-efficient, it’s also highly customizable. “You can create personalized designs that are beautiful, functional and responsive to your clients’ desires,” he says. Homes should be sanctuaries, and there is a unique kind of peace that is created when your surroundings perfectly complement your home. Hardscape can calm you. Inspire you. Welcome you. A beautifully planned landscape with charming hardscape features increases the value of a home and adds warmth, color and structure. Creating a warm and inviting landscape is all part of the master plan, and your customers will appreciate the transformation you can provide as a StoneMakers dealer. This is a process and dealer opportunity that has nearly limitless potential.

“There are undeniable challenges in the marketplace, the light at the end of the tunnel may seem a long way off,” says Montoya. “But contractors or trades people can pursue this viable dealer opportunity by diversifying the scope and scale of their services. They can tackle theses challenging times head-on and potentially transform a difficult period into an opportunity for positive long-term change.”

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